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Online sales growth hacking

Lassila & Tikanoja

Lassila & Tikanoja is a service company that cooperates with its customers to transform our consumer society into an efficient recycling society.


B2B-focused Lassila & Tikanoja had launched a B2C online store, their initial step towards digital sales, a while ago. However, the webshop boasted a very small catalogue of L&T products and did not live up to expectations. Also, the webshop’s growth curve was stagnant. At this point, L&T let Columbia Road take over the whole of digital sales, from customer acquisition and marketing to the actual development of the webshop. The target was clear: In two and a half months, to increase revenue as much as possible by all means.

In 2.5 months Columbia Road increased our webshop’s revenue by 400%. Their pool of digital commerce experts got their hands dirty with our business as if it were theirs. Columbia Road drove our digital sales toward a clear objective and scored a hat trick. I’m truly amazed!

Ville Simola, Lassila & Tikanoja


We took over all the key aspects of running digital sales successfully and flexibly utilised our pool of very versatile experts: digital marketing, web analytics, business-minded developers, conversion-oriented UX and design specialists, and an online sales lead who we like to call shopkeeper.

In two months, we:

  1. Did all that we could to drive more customers of value to the store through digital marketing.
  2. Optimised the webshop content and functionalities for conversion and created new sales-oriented landing pages.
  3. Actively pursued digital and consumer sales-related agenda within the organisation to achieve, for example, new online products and marketing campaigns.


In 2,5 months, we increased L&T webshop's monthly revenue by 400 %, visitors by another 400 %, added 1,65 % to the conversion rate and were able to raise the ROAS above 1.

This positive upward development proved potential in digital sales and raised the digital sales into leadership’s agenda. In short, we lifted a previously non-relevant area of business into a highly relevant status within a B2B company in a very traditional industry.




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