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Joakim Fridlund joins Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

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Hannah Nordenström

Marketing

LinkedIn

Joakim_FridlundHi Joakim, How did you get good at what you do?

I studied computer engineering for three years at KTH Kista. I have always had an interest in simplifying things or processes. This led me into the field of engineering. I enjoy complex problems, with as beautiful and simple solutions as possible.

Where have you earned your spurs?

I studied visual effects in my earlier days but enjoyed the technical side more than the designing. I worked in various trades throughout my career, but everything led me to thinking about optimisation and problem solving. After I realised that there is a career in that field I started at KTH and I now have a bachelor's degree in computer engineering.

Why Columbia Road?

Columbia Road had the mentality and culture of “let’s make it happen” and that nothing is too difficult if you want it badly enough. As I usually say, how hard can it be? Also, the thin walls between different departments where not one role is set in stone keeps me interested. I’m always looking for something new, something exciting, and I feel Columbia Road is built for just that.

Lauri, what will make our clients love Joakim?

“Joakim has an excellent, positive mental attitude, and he is very determined. He constantly strives to learn something new. Customers will definitely like his personality too as he is kind, a great communicator, and charming to be around. Joakim excels in object-oriented programming, algorithmic problem solving, and brings a great combination of the right attitude and skills to the table,” says Lauri Eurén, General Manager at Columbia Road.

What makes your heart beat a little faster?

In my free time I enjoy meeting new interesting people and doing spontaneous trips and activities. It’s also always great to go back home to Öland to visit my family to get out of the big city life for a while. I also enjoy solving problems outside the computer world; this takes the form of bouldering!


How would you fancy working alongside Joakim at Columbia Road? We're constantly looking for new skilful and nice people to join our crew! Take a peek at our open positions 👇

Join Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

Get the book