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Sally Pett joins Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

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Olivia Helle

Martech

LinkedIn

Sally_PettHi Sally, How did you get good at what you do?

I would have to say learning by doing! I have had the privilege to work in many interesting companies and with complex cases, which have helped me to develop not only professionally, but on a personal level as well.

Where have you earned your spurs?

Working in both rapidly growing multinational companies and changing business environments has given me the tools to navigate in what, at times, may seem like murky waters. One may not always know all the factors at play, especially when entering a new market, but working with others towards a common goal makes anything achievable!

Why Columbia Road?

I am completely inspired by Columbia Road’s mission of changing how companies do digital sales and marketing! I especially like the ways of working that bring different parts of the organisation together and breaks down silos that seem to exist in other companies. This is an approach I have always taken in my own work and I truly believe that finding solutions together, with others, is the best way of creating a lasting impact.

Eero, what will make our people love Sally?

“Although Sally doesn’t do customer facing work, her role is essential to the running of our business. She has a fantastic track record in HR departments and her experience was exactly what we needed. Her drive and determination makes sure things are done on time and to a great standard. It’s great to be able to draw on her immense knowledge of global mobility and international human resource management (IHRM). On top of all of this, she is also a lot of fun to be around at the office!” says Eero Martela, General Manager at Columbia Road.

What makes your heart beat a little faster?

As I have been trained as a professional chef, I’m passionate about the culinary arts and really appreciate the dedication it takes to develop the craft. I enjoy visiting new restaurants and keeping up to date with how the restaurant scene develops, especially here in Helsinki. As a Brit, I also enjoy the occasional “whodunit” murder mystery: Agatha Christie adaptations, American thrillers, Nordic Noir - I love them all!


How would you fancy working alongside Sally at Columbia Road? We're constantly looking for new nice and skilful people to join our crew! Take a peek at our open positions 👇

 

Join Columbia Road

The Data Handbook

How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.

Get the book