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May 26, 2021 4:38:19 PM

Ville Sillanpää rejoins Columbia Road

Olivia Helle

Marketing Lead, Finland

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ville-s-profileHi Ville, How did you get good at what you do?

I was taught by the brightest minds in Finland when I studied marketing at Aalto University School of Business, but I have learned a lot by working on different projects since my studies. Furthermore, I have educated myself on the Open University platform and signed up for online courses.

Where have you earned your spurs?

Ranging from B2B to B2C context and SaaS to ecommerce, I’ve had the privilege of working in different types of environments at Columbia Road and in my past jobs. The thing that combines these different areas is martech which has been my platform for growing businesses. Each position and case has taught me valuable lessons and skills required to tackle new challenges. 

Why Columbia Road?

Columbia Road is perhaps the most unique management consulting firm in the Nordic countries. The objective to produce more revenue through IT, design and marketing is truly inspiring. This is only achieved by getting superhumans with awesome personalities to work here which is the second reason for my return. 

Everyone in the local marketing field talks and talks about AI and A/B testing and growth hacking – but here at Columbia Road we actually get to do those things with inspiring teams and clients.

Eero, what will make our clients love Ville?

"It's great to have Ville back, as our clients always loved working with Ville! In addition to having wide skills and knowledge in SMM, SEM, inbound marketing and marketing automation, Ville has a mindset that makes him question and improve both his own and our clients’ processes. He never forgets to emphasise the importance of learning and validating by testing. And last but not least, he's always full of good energy – a really fun guy to work with!" says Eero Martela, General Manager at Columbia Road.

What makes your heart beat a little faster?

I love sports, and you can find me in any sort of outdoor environment. Fishing, snowboarding, sailing, hiking, surfing, the list goes on. I’m 100% sure that challenging the status quo runs in my blood. Trying out new things, be it in marketing or sports, never ceases to attract me. The Covid-19 situation has also made me a better home cook. 

How would you fancy working alongside Ville at Columbia Road? We're constantly looking for new skilful and nice people to join our crew! Take a peek at our open positions 👇

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