Modern marketing needs to have a deep understanding of business, customers and technology

💰 At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s in the core of digital sales. Digital marketers should be working right there with the team developing digital sales.

💡 Full stack marketing is more than creating brand awareness. Marketers need to understand customer lifetime value and value per acquisition, the whole customer journey – instead of optimising just for low click prices, for one.

📊 Data and analytics are an integral part of optimising customer journeys. We constantly strive to find and double down on the marketing activities that create impact. Our goals are always tied to long term business growth with significant ROI and positive ROAS. 

🗺️ We see a shift from campaign and discount focused sales to continuous revenue creation through holistic customer care models and a strong focus on customer jobs-to-be-done. Our marketers design and create marketing actions that span the whole customer journey and address all touchpoints.

How we work

Think big. We want to get you to think about strategy, organisation, culture and mindset.

Start small. Big ideas need to get started somewhere. We'll look for small - and bigger - actions for you to try out in ecommerce and with marketing technology.

Scale fast. Marketing with digital, continuous optimisation methods is all about testing out different ideas. Some of them fail, some of them succeed. You'll learn how to continuously optimise sales and marketing actions and scale those that bring value.

Work together. We like to work with you on your premises in a "war room" approach where we have a dedicated working space that we share with you (this space can be virtual as well). We’ll make sure you stay up to date on all project matters. Unfinished work can be seen and commented anytime during the process. In addition, it is important for us that you are involved and learn through collaboration. We work in a proactive manner, sharing new ideas proactively.

Aim for impact. Effective marketing is about creating business impact, not focusing on tools but on the business, and the whole customer journeys, not just single channels. At Columbia Road, we are technology agnostic and always choose the technologies according to need and potential. 

Most common marketing technologies we use to create business impact