Full stack marketing

Data-driven marketing across the whole customer journey


Modern marketing needs to have a deep understanding of business, customers and technology

 

💰 At Columbia Road, we believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s in the core of digital sales. Digital marketers should be working right there with the team developing digital sales.

 

💡 Full stack marketing is more than creating brand awareness. Marketers need to understand customer lifetime value and value per acquisition, the whole customer journey – instead of optimising just for low click prices, for one.

 

📊 Data and analytics are an integral part of optimising customer journeys. We constantly strive to find and double down on the marketing activities that create impact. Our goals are always tied to long term business growth with significant ROI and positive ROAS. 

 

🗺️ We see a shift from campaign and discount focused sales to continuous revenue creation through holistic customer care models and a strong focus on customer jobs-to-be-done. Our marketers design and create marketing actions that span the whole customer journey and address all touchpoints.

A full-stack marketer is a modern marketer, who understands how to create business impact, what are the possibilities bleeding-edge technology enables and how to collect data to effectively measure relevant changes in customer behaviour. Krista Palmu, Columbia Road


How we work


Think big. We want to get you to think about strategy, organisation, culture and mindset.

Start small. Big ideas need to get started somewhere. We'll look for small - and bigger - actions for you to try out in ecommerce and with marketing technology.

Scale fast. Marketing with digital, continuous optimisation methods is all about testing out different ideas. Some of them fail, some of them succeed. You'll learn how to continuously optimise sales and marketing actions and scale those that bring value.

Work together. We like to work with you on your premises in a "war room" approach where we have a dedicated working space that we share with you (this space can be virtual as well). We’ll make sure you stay up to date on all project matters. Unfinished work can be seen and commented anytime during the process. In addition, it is important for us that you are involved and learn through collaboration. We work in a proactive manner, sharing new ideas proactively.

 

Aim for impact. Effective marketing is about creating business impact, not focusing on tools but on the business, and the whole customer journeys, not just single channels. At Columbia Road, we are technology agnostic and always choose the technologies according to need and potential. 


Some of our full stack marketing cases

  • B2B digital growth marketing
    - case Suomen Yrittäjät

    We launched three new inbound campaigns containing a lead process which continues to bring 100 new marketing qualified leads weekly. We also did value-based awareness display and re-targeting marketing actions, and generated 45% more growth in new member registrations through digital marketing

    Read more

  • Awareness building on digital channels and the launch of a new sustainability service

    - case MyHelsinki

    At MyHelsinki growth marketing was brought into the same processes with technology development, rather than running them on separate paths. The case is a great example of launching a new service with multiple stakeholders including excellent designer and developer cooperation. Immediate marketing results include a 25% increase in traffic by SEO, average load time decrease by 25% and extensive behavioural data analysis and A/B testing.

    Read more

     

  • Creating impact with data-driven digital marketing
    - case Apteekkishop.fi

    Apteekkishop.fi were trying to find ways to acquire more customers to their webstore. In order to do that we followed data-driven decision-making and digital campaigning, operating in fast cycles. Through our efforts, we have managed to raise the ROAS of Apteekkishop.fi’s campaigns to 450%. And Apteekkishop.fi has now a profitable new channel through which they can acquire more customers and more revenue in a sustainable way.

    Read more


Contact Simon or Ville

Would you like to discuss full-stack marketing opportunities in more detail with us?

Sweden

 

Finland

call Simon Fransson
+46 707 507 109

 

call Ville Loppinen 
+358 50 40 333 60

email Simon

 

email Ville 

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email_icon_linkedin

 

 


Most common marketing technologies we use to create business impact

 

Paid advertising

 

  • Search Engine Optimisation (SEO)
  • Google Ads
  • Search Engine Marketing (SEM)
  • Programmatic Advertising through Adform
  • Facebook
  • Instagram
  • Youtube

Marketing automation

 

  • Salesforce Marketing Cloud, Pardot
  • HubSpot
  • Marketo
  • Klaviyo
  • Adobe Marketing Cloud
  • Eloqua
  • MailChimp
  • ActiveCampaign
  • Customer.io

Sales development

 

  • Outreach
  • ZeroBounce
  • LinkedIn
  • AdRoll
  • Skrapp
  • Bouncer
  • Yesware

Full stack marketing articles

  • Sep 7, 2020 5:50:21 PM

    Agile Marketing Ops


    Ilona Kuusela

    Managing Consultant, Full Stack Marketing

  • Oct 28, 2019 3:51:08 PM

    Growth hacking in B2B context – three business cases


    Ville Loppinen

    Managing Consultant, Full Stack Marketing

  • Oct 21, 2019 11:22:44 AM

    Why and how to create an Inbound Content Canvas - Download Free Template


    Krista Palmu

    Senior Consultant, Growth


Contact us