5 Oct, 2016
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The Data Handbook
How to use data to improve your customer journey and get better business outcomes in digital sales. Interviews, use cases, and deep-dives.
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What do you get when you combine a language nerd, flair for organizing and a sarcastic sense of humor? Well, you get to-the-point communications with fancy words and puns intended. Or if you strike gold as we did, you get Patricia.
Patricia is a graduate of University of Helsinki in English Philology with an intra-curricular affair to New Mexico State University. She has won her spurs from one of the best communications agencies there is, Ellun Kanat and Finland's number one consumer brand, Nokia. At Columbia Road Patricia takes on communications and marketing.
“It super exiting to become a part of this team with unbeatable knowledge of the digital commerce field. I feel Columbia Road has a good thing going on, and helping to build and grow the business is an exiting opportunity”, says Patricia.
“Getting Patricia on board is huge for us, she is very hands-on and turns ideas into reality. She has worked with a great variety of customer cases before and her experience in analysing businesses is worth gold for our customers", says Lauri Eloranta, Columbia Road's managing partner.
Outside of work Patricia loves to spend time with her family, which includes daily walks in the forest with her furry baby, homemade pizza on Fridays and Master Chef Australia. She’s an avid reader, whether it’s a book, blogs or magazines. Patricia’s love for words with impact remains 24/7, the domains just change.