Build & design

We design & develop online services that sell

We code and design high performing digital sales channels


💰 Digital commerce is not an IT project. We build and design digital sales channels for increased revenue by integrating marketing, development and design skills in one team. Our mission is to help companies get more customers and more revenue in digital sales channels.


🌐 We build digital sales architectures and channels that scale. We can help you with full-stack development for webstores, websites and other digital order channels, as well as marketing technology solutions, and product information, CDP, and DMP capabilities. We’re technology-agnostic – we believe in choosing the right, most pragmatic tool for the job – from plug-and-play SaaS platform implementations to full-blown microservice architectures.


✍️ Digital commerce sites and channels should always be designed customer-first and with the end-user in mind. Our designers can grow revenue from digital sales channels through growth-oriented design. The designs we create don’t end up in PDF deliverables. We test them with real people and data – and make sure a meaningful version gets shipped.


📒 Having a strategy for digital commerce is essential to survive in today's rapidly changing environment. Before going all-in with building new, we help you to analyse all scenarios from a technology point-of-view, meeting business requirements and understanding the total cost of ownership. As an output, you get concrete actionable recommendations. 


Columbia Road has proved out to be a very reliable partner for us in ramping up international eCommerce sales. They’re proactive and understand eCommerce from business, design and technical perspectives. What’s best, now that the webstore is live, our sales numbers have increased more than we ever hoped for. Mika Ylilehto, Ecommerce Manager, Oura

No IT-projects. Code and design for solutions that sell.


Full stack development


  • Front-end development
  • Back-end development
  • eCommerce platforms
  • Webstores & websites
  • Digital sales architecture
  • Backoffice systems and integrations
  • Microservices
  • Technology audits
  • DevOps processes
  • Development best practices



  • UX design
  • UI design
  • Marketing design
  • Growth design
  • Interaction design
  • Service design
  • User research
  • Market analysis
  • Benchmarking
  • Design systems

Sales & marketing architecture


  • Sales channel strategy
  • Marketing channel strategy
  • Digital sales architecture
  • Digital marketing architecture
  • Customer journey mapping
  • Buyer personas
  • Customer Data Platforms
  • Customer Relationship Management
  • Data Management Platforms
  • Marketing Automation



  • Salesforce
  • Magento
  • HubSpot
  • WooCommerce
  • Shopify
  • Wordpress
  • SAP Hybris
  • We can always work with your existing tech stack 

Columbia Road Care


Columbia Road Care offers technical maintenance and on-going development services for businesses.


The Care team's main goal is to ensure your online sales services are performing optimally.


In Care, we proactively monitor that all your sales channels are up-to-date and performing optimally, and react fast in disturbance situations. We can help you with service maintenance and continuous development to ensure your online sales channels are up and running 24/7. 

Our ways of working

🔅 Business first attitude

🔅 Technology agnostic, best stack for each purpose

🔅 Platform-driven or custom build, based on need

🔅 No waterfall, immediate impact

🔅 Close collaboration, either onsite or remotely

🔅 Lean & agile

Contact Emmi or Lauri

Would you like to discuss digital sales development or design projects in more detail with us?




call Emmi Tervala 
0400 768 138


call Lauri Eurén
070 2476 339

email Emmi


email Lauri






Some of our ecommerce build cases

  • Full stack ecommerce build & design
    - case Oura

    Building a fully integrated ecommerce solution for global ecommerce is complicated: products are sold globally, warehouses are located in multiple countries while manufacturing happens in Finland.

    This adds a level of technical complexity: logistics and manufacturing integrations, multi-currency support with country-specific tax rules combined with unique ordering process and order management.

    Read more about the case

  • New to increase sales and self-service
    - case Posti

    The key challenge for is combining the various use cases and call-to-actions from numerous B2B and B2C services. Making these easy to find provides a significant business case in cost savings and sales. is the entry point to all Posti’s sales and self-service channels. The renewal of the website, all the way from design to a completely new architecture, has made the customer journeys much more straightforward – from website entry until purchase.


    Read more about the case

  • Building and growing digital customer loyalty services
    - case SAS

    As part of the new cross-functional team, Columbia Road was brought in to implement a growth mindset to help optimise SAS’s new digital services.

    We have continuously challenged the technology stack, platforms and ways of working. New technologies have been introduced on an ongoing basis in response to varying business needs and a new DevOps platform with best practices has been built to enable a single cross-functional team to effectively create new services and operate them reliably.


    Read more about the case

  • Alko mobile app

    - case Alko

    Alko launched a mobile app as part of a bigger program, the goal for which is to serve Alko’s customers the best possible way wherever they are. The mobile app is one step towards world-class customer service.

    App user rating (2/2020) on App Store: 4.4/5
    App user rating (2/2020) on Google Play: 4.6/5

    Read more about the case

Contact us