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Learning

Learn, connect and get inspired


Report review

  • Digital Sales 2025 - trend report review

    During this 35min webinar, we will discuss the Digital Sales 2025 trend report's most interesting trends and take a look at some of the industry-changing case stories from companies such as Adidas, Deutsche Bahn, Walgreens and Budbee.

    Get to know the key trends shaping sales across the digital customer journey.

    Duration: 35 min

     

    Watch now


On-demand webinars

  • Growth Hacking 101

    Learn how to increase revenue from digital sales more efficiently by using growth hacking.

    A well-tuned growth engine is your best insurance for a down-turn economy: sales and marketing cannot stop, but the engine must be efficient.

    Hear practical examples and an in-detail description of what it means to have a growth team and how to get started.

    Duration: 2 hrs

     

    Watch now

  • Sales Development 101

    This is a sales development webinar for corporate leaders who want to scale and automate their sales processes.

    Learn how to bring efficiency, automation, and scalability to sales without losing the most important part of sales: trust.

    Duration: 30 min

     

    Watch now

  • B2B Digital Commerce Revolution

    In this webinar, we welcome the global B2B ecommerce expert Marta Dalton (Global eCommerce Director at Unilever, formerly Coca Cola) to discover the changing B2B landscape and how to adapt to it. We'll also hear case stories from two leading-edge B2B companies: Framery and hallon.

    Learn about the best practices of digital B2B sales and bring efficiency and automation to your organisation.

    Duration: 1 hr

     

    Watch now

  • What's next in Digital Retail

    We've invited retail experts from Zalando, Electrolux and Moomin to elaborate on what's happening at the forefront of digital retail.

    Learn about the newest trends and solutions in omnichannel, the best practices for digital sales, and how forerunners are adapting to the quickly changing environment and needs of consumers.

    Duration: 1 hr

     

    Watch now



     

  • Loyalty: In it to win it in digital sales

    We’re excited to have professor Peter Fader from Wharton, The University of Pennsylvania, back at Columbia Road to share his thinking on loyalty and customer lifetime value. In addition to his research, we zoom in on a practical level: what do the practitioners think?

    Learn how to leverage customer loyalty to the fullest from Dr. Fader and experts from Finnair, Reima and Nordicfeel!

    Duration: 1 hr

     

    Watch now

The Digital Sales Handbook for leaders in IT

This book is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.

Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.

Download The Digital Sales Handbook for leaders in IT

Other handbooks

  • The Digital Sales Transformation Handbook 

    Sales are going through a massive transformation. 

    In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.

     

    Download Handbook

  • The Growth Hacker's Handbook

    The Growth Hacker’s Handbook is written by us for you to get inspired by the things that can be achieved with fast release and test cycles, data-driven digital marketing and agile business development.

    It’s a collection of hands-on articles on growth hacking on three levels:

    1. How to achieve digital growth

    2. Planning and preparing for growth hacking

    3. Growth hacking in action

     

    Download Handbook

  • The Growth Hacker's Handbook - Salesforce edition

    The definitive guide of growth hacking for everyone working with Salesforce.

    Make the most out of your current or future investment into Salesforce! Topics include:

    - Three growth hacking business cases for B2B context

    - How to create a digital age B2B buying experience

    - Growth hacking with Salesforce



    Download Handbook

Free digital business impact tools

  • Customer Journey Map template
  • Buyer Persona Canvas template
  • Digital Commerce Canvas
  • Growth Hacking Canvas
  • Growth Ideation Canvas
  • Inbound Content Canvas
  • Nurturing Campaign Canvas

Customer Journey Map template

Customer Journey Map template

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Buyer Persona Canvas

Use this buyer persona canvas template to map your business' persona profiles.

Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping.

Download free template

Digital Commerce Canvas

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Growth Hacking Canvas

Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities.

This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment.

Download free template

Growth Ideation Canvas

Map growth ideas with this easy-to-use template!

With this Growth Ideation Canvas, you’ll get a pragmatic framework for conducting systematic growth ideation in your organisation. It is designed for the context of ecommerce and online business development. The canvas covers the entire purchase funnel.

Download free template

Inbound Content Canvas

Map out your content funnel with this easy-to-use template.

Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.

Download free template

Nurturing Campaign Canvas

Powerful customer nurturing campaigns can have a significant impact on your lead generation and sales. Also, they can improve your customer satisfaction and retention, as well as win back lost customers. This Nurturing Campaign Canvas helps you to successfully map out and prioritise nurturing campaign ideas for your business.

Download free canvas

Digital Sales 2025 - The trend report

In this report, we look at the key trends shaping digital consumer sales across the five customer journey stages (awareness, consideration, decision, delivery & use, and loyalty & advocacy). Not only do we introduce relevant and exciting trends, but also examples of companies such as Adidas, Walgreens, and Deutsche Bahn who have found success with these new approaches in recent years.

Download the Digital Sales 2025 trend report

 

Customised courses for companies

Organise a private Growth Hacking Crash Course for your team or company and discover the untapped growth potential in digital sales! By implementing growth hacking to your organisation you'll build a powerful growth engine that relies on hard data, constant evaluations and tests instead of subjective opinions. Be among the disruptors, not the disrupted.

Learn more


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