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Learn, connect and get inspired

Upcoming webinars

  • Webinar: Growth Hacking 101, ensure effective digital sales in the healthcare industry

    Learn how to increase the revenue from digital sales more effectively by using growth hacking. 

    A well-tuned growth engine is also your best insurance for a down-turn economy: sales and marketing cannot stop, but the engine must be efficient.  

    December 3rd, 2020


    Sign up now

  • Webinar: Digital business in the future, and what it means for your career - student webinar

    Get to know the future of digital business and what it means for your career together with us at Columbia Road.

    Take the chance to discuss and ask your own questions from our consultants in technology, design, marketing technology and sales in the webinar. 

    January 27th, 2021


    Sign up now

Watch our previous webinars

  • On-demand: Digital Sales First - Gain competitive advantage

    All sales are going digital, but some companies are struggling to adopt to this new normal.

    Hear learnings from some of the great disruptors from different industries in Sweden on how they do it.

    First aired Setember 17th, 2020


    Watch now

  • On-demand: IT in 2021 – Driver for digital sales

    What is the role of IT in future companies? What kinds of ways of working make IT an active driver for digital sales instead of being just a back-office function?

    From business and cost-driven IT toward sales-driven IT. Learn from industry forerunners what it takes to make IT a driver of digital sales

    First aired November 3rd, 2020

    Watch now

The Digital Sales Transformation Handbook 

Sales are going through a massive transformation. 

In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.

Download The Digital Sales Transformation Handbook

The Growth Hacker's Handbook

The Growth Hacker’s Handbook is written by us for you to get inspired by the things that can be achieved with fast release and test cycles, data-driven digital marketing and agile business development.

It’s a collection of hands-on articles on growth hacking on three levels:

1. How to achieve digital growth

2. Planning and preparing for growth hacking

3. Growth hacking in action


Download Growth Hacker's Handbook

The Growth Hacker's Handbook - Salesforce edition!

The definitive guide of growth hacking for everyone working with Salesforce.

Make the most out of your current or future investment into Salesforce! Topics include:
  • Three growth hacking business cases for B2B context
  • How to create a digital age B2B buying experience
  • Growth hacking with Salesforce

Download Growth Hacker's Handbook - the Salesforce edition

Digital sales canvases

  • Customer Journey Map Canvas

    Start mapping your customers' journey with this easy-to-use template.

    By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.


    Download free canvas

  • Buyer Persona Canvas

    Use this buyer persona canvas template to map your business' persona profiles. 

    Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping. 


    Download free canvas

  • Digital Commerce Canvas 

    Use the Digital Commerce Canvas as a roadmap for analysing, planning or re-designing your digital sales and customer acquisition. 

    This canvas helps you to understand all the aspects involved with digital commerce.


    Download free canvas

Growth canvases

  • Growth Hacking Canvas

    Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities. 

    This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment. 


    Download free canvas

  • Growth Ideation Canvas

    Map growth ideas with this easy-to-use template!

    With this Growth Ideation Canvas, you’ll get a pragmatic framework for conducting systematic growth ideation in your organisation. It is designed for the context of ecommerce and online business development. The canvas covers the entire purchase funnel.


    Download free canvas


  • Inbound Content Canvas

    Map out your content funnel with this easy-to-use template.

    Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.


    Download free canvas

Customised courses for companies

Organise a private Growth Hacking Crash Course for your team or company and discover the untapped growth potential in digital sales! By implementing growth hacking to your organisation you'll build a powerful growth engine that relies on hard data, constant evaluations and tests instead of subjective opinions. Be among the disruptors, not the disrupted.

Learn more

React Finland x Columbia Road

This year instead of the big React Finland conference, React Finland is organising a series of smaller online workshops and conferences. Columbia Road is a proud partner of the community.

React Finland connects experts and forerunners with the global React community to share learnings and expertise.

Join React online events

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