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Learning

Learn, connect and get inspired


Upcoming webinars

  • B2B digital commerce revolution

    In this webinar, we welcome the global B2B ecommerce expert Marta Dalton to discover the changing B2B landscape and how to adapt to it. We'll also hear case stories from leading-edge B2B companies like Framery.

    Join to learn how to best digitalise your account-based sales and bring efficiency and automation to B2B sales practices for online success.

    May 18th, 2021

     

    Sign up now

  • Sales development 101: Bring efficiency, automation, and scalability to sales.

    This is a sales development webinar for corporate leaders who want to scale & automate their sales processes.

    It's a best-practice for modern sales processes that especially all B2B companies should follow.

    June 10th, 2021

     

    Sign up now


Watch our previous webinars

  • On-demand: Digital Sales First - Gain competitive advantage

    All sales are going digital, but some companies are struggling to adopt to this new normal.

    Hear learnings from some of the great disruptors from different industries in Sweden on how they do it.

    First aired Setember 17th, 2020

     

    Watch now

  • On-demand: IT in 2021 – Driver for digital sales

    What is the role of IT in future companies? What kinds of ways of working make IT an active driver for digital sales instead of being just a back-office function?

    From business and cost-driven IT toward sales-driven IT. Learn from industry forerunners what it takes to make IT a driver of digital sales

    First aired November 3rd, 2020

     

    Watch now

  • On-demand: Growth hacking - How the fastest growing ecommerce companies drive success

    In this fast-paced webinar we will help you learn the new ways of hacking growth in ecommerce.

    Hear what winning companies are doing in growth hacking, and get your first 10 growth tests up and running!

    First aired at FIDH on June 24th, 2020

     

    Watch now
  • On-demand: Customer Lifetime Value - In discussion with Dr Peter Fader

    In this webinar we are welcoming back expert on the subject Dr Peter Fader to discuss it once more in an in-depth, exclusive event. 

    What is a customer centric approach? What really is customer lifetime value and how do you reap the benefits of it? 

    First aired March 10th, 2021

     

    Watch now

  • On-demand: Book launch for The Digitals Sales Handbook for leaders in IT

    As revenue keeps moving to digital, it's clear that IT needs to work closely together with sales - IT is an essential enabler for sales and revenue. 

    This webinar, as well as the book, is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward. Watch to hear a keynote from the CIO at Tiger of Sweden, Rod Kilgour and a panel discussion together with him and Juhani Rajala, IT Director of Nordic Choice Hotels and Kämp Collection Hotels. 

    First aired March 26th, 2021

     

    Watch now

The Digital Sales Handbook for leaders in IT

This book is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.

Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.

Download The Digital Sales Handbook for leaders in IT

Other handbooks

  • The Digital Sales Transformation Handbook 

    Sales are going through a massive transformation. 

    In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.

     

    Download Handbook

  • The Growth Hacker's Handbook

    The Growth Hacker’s Handbook is written by us for you to get inspired by the things that can be achieved with fast release and test cycles, data-driven digital marketing and agile business development.

    It’s a collection of hands-on articles on growth hacking on three levels:

    1. How to achieve digital growth

    2. Planning and preparing for growth hacking

    3. Growth hacking in action

     

    Download Handbook

  • The Growth Hacker's Handbook - Salesforce edition

    The definitive guide of growth hacking for everyone working with Salesforce.

    Make the most out of your current or future investment into Salesforce! Topics include:

    - Three growth hacking business cases for B2B context

    - How to create a digital age B2B buying experience

    - Growth hacking with Salesforce



    Download Handbook

Free digital business impact tools

  • Customer Journey Map template
  • Buyer Persona Canvas template
  • Digital Commerce Canvas
  • Growth Hacking Canvas
  • Growth Ideation Canvas
  • Inbound Content Canvas
  • Nurturing Campaign Canvas

Customer Journey Map template

Customer Journey Map template

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Buyer Persona Canvas

Use this buyer persona canvas template to map your business' persona profiles.

Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping.

Download free template

Digital Commerce Canvas

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Growth Hacking Canvas

Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities.

This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment.

Download free template

Growth Ideation Canvas

Map growth ideas with this easy-to-use template!

With this Growth Ideation Canvas, you’ll get a pragmatic framework for conducting systematic growth ideation in your organisation. It is designed for the context of ecommerce and online business development. The canvas covers the entire purchase funnel.

Download free template

Inbound Content Canvas

Map out your content funnel with this easy-to-use template.

Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.

Download free template

Nurturing Campaign Canvas

Powerful customer nurturing campaigns can have a significant impact on your lead generation and sales. Also, they can improve your customer satisfaction and retention, as well as win back lost customers. This Nurturing Campaign Canvas helps you to successfully map out and prioritise nurturing campaign ideas for your business.

Download free canvas

Digital Sales Efficiency and Win-back Strategies

Report by Columbia Road

We conducted research with Nordic sales and marketing leaders from different industries, as well as consumers, to get a better understanding of how the role of digital sales and marketing has changed after the COVID-19 impact and what the future holds. 

Download the report to discover how decision-makers are planning to conquer current challenges, and what are the key things to focus on right now.

Download COVID impact research report


Customised courses for companies

Organise a private Growth Hacking Crash Course for your team or company and discover the untapped growth potential in digital sales! By implementing growth hacking to your organisation you'll build a powerful growth engine that relies on hard data, constant evaluations and tests instead of subjective opinions. Be among the disruptors, not the disrupted.

Learn more


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