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Learning

Learn, connect and get inspired


Upcoming webinars

  • What's next in Digital Retail

    In this webinar, we've invited retail experts from companies such as Zalando to elaborate on what's happening at the forefront of digital retail. You'll have a unique opportunity to hear what are the newest trends and solutions in omnichannel, the best practices for digital sales, and how forerunners are adapting to the quickly changing environment and needs of consumers.

    Learn how to navigate your business towards an omnichannel solution, where digital is leveraged to its full potential!

    September 15th, 2021

     

    Sign up now


Watch our on-demand webinars

  • Growth Hacking 101

    Learn how to increase revenue from digital sales more efficiently by using growth hacking.

    A well-tuned growth engine is your best insurance for a down-turn economy: sales and marketing cannot stop, but the engine must be efficient.

    Hear practical examples and an in-detail description of what it means to have a growth team and how to get started.

    First aired October 8th, 2020

     

    Watch now

  • IT in 2021 – Driver for digital sales

    What is the role of IT in future companies? What kinds of ways of working make IT an active driver for digital sales instead of being just a back-office function?

    From business and cost-driven IT toward sales-driven IT. Learn from industry forerunners Fortum, Wolt and Nordic Finance what it takes to make IT a driver of digital sales

    First aired November 3rd, 2020

     

    Watch now

  • Customer Lifetime Value - In discussion with Dr Peter Fader

    In this webinar we are welcoming back an expert on the subject, Dr Peter Fader, from the Wharton University of Pennsylvania to discuss it once more in an in-depth, exclusive event. 

    What is a customer-centric approach? What really is customer lifetime value and how do you reap the benefits of it? 

    First aired March 10th, 2021

     

    Watch now

  • Book launch – The Digitals Sales Handbook for leaders in IT

    This webinar is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.

    Hear a keynote from the CIO at Tiger of Sweden, Rod Kilgour and a panel discussion together with him and Juhani Rajala, IT Director at Nordic Choice Hotels and Kämp Collection Hotels

    First aired March 26th, 2021

     

    Watch now

  • B2B Digital Commerce Revolution

    In this webinar, we welcome the global B2B ecommerce expert Marta Dalton (Global eCommerce Director at Unilever, formerly Coca Cola) to discover the changing B2B landscape and how to adapt to it. We'll also hear case stories from two leading-edge B2B companies: Framery and hallon.

    Learn about the best practices of digital B2B sales and bring efficiency and automation to your organisation.

    First aired May 18th, 2021

     

    Watch now

The Digital Sales Handbook for leaders in IT

This book is a crystallisation of the key themes leaders in IT need to understand in 2021 to push their digital-enabled sales forward.

Sharing a common understanding of the buyer journey between functions allows IT to choose and combine technology solutions more efficiently to create concrete sales impact.

Download The Digital Sales Handbook for leaders in IT

Other handbooks

  • The Digital Sales Transformation Handbook 

    Sales are going through a massive transformation. 

    In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.

     

    Download Handbook

  • The Growth Hacker's Handbook

    The Growth Hacker’s Handbook is written by us for you to get inspired by the things that can be achieved with fast release and test cycles, data-driven digital marketing and agile business development.

    It’s a collection of hands-on articles on growth hacking on three levels:

    1. How to achieve digital growth

    2. Planning and preparing for growth hacking

    3. Growth hacking in action

     

    Download Handbook

  • The Growth Hacker's Handbook - Salesforce edition

    The definitive guide of growth hacking for everyone working with Salesforce.

    Make the most out of your current or future investment into Salesforce! Topics include:

    - Three growth hacking business cases for B2B context

    - How to create a digital age B2B buying experience

    - Growth hacking with Salesforce



    Download Handbook

Free digital business impact tools

  • Customer Journey Map template
  • Buyer Persona Canvas template
  • Digital Commerce Canvas
  • Growth Hacking Canvas
  • Growth Ideation Canvas
  • Inbound Content Canvas
  • Nurturing Campaign Canvas

Customer Journey Map template

Customer Journey Map template

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Buyer Persona Canvas

Use this buyer persona canvas template to map your business' persona profiles.

Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping.

Download free template

Digital Commerce Canvas

Start mapping your customers' journey with this easy-to-use template. By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.

Download free template

Growth Hacking Canvas

Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities.

This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment.

Download free template

Growth Ideation Canvas

Map growth ideas with this easy-to-use template!

With this Growth Ideation Canvas, you’ll get a pragmatic framework for conducting systematic growth ideation in your organisation. It is designed for the context of ecommerce and online business development. The canvas covers the entire purchase funnel.

Download free template

Inbound Content Canvas

Map out your content funnel with this easy-to-use template.

Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.

Download free template

Nurturing Campaign Canvas

Powerful customer nurturing campaigns can have a significant impact on your lead generation and sales. Also, they can improve your customer satisfaction and retention, as well as win back lost customers. This Nurturing Campaign Canvas helps you to successfully map out and prioritise nurturing campaign ideas for your business.

Download free canvas

Digital Sales Efficiency and Win-back Strategies

Report by Columbia Road

We conducted research with Nordic sales and marketing leaders from different industries, as well as consumers, to get a better understanding of how the role of digital sales and marketing has changed after the COVID-19 impact and what the future holds. 

Download the report to discover how decision-makers are planning to conquer current challenges, and what are the key things to focus on right now.

Download COVID impact research report


Customised courses for companies

Organise a private Growth Hacking Crash Course for your team or company and discover the untapped growth potential in digital sales! By implementing growth hacking to your organisation you'll build a powerful growth engine that relies on hard data, constant evaluations and tests instead of subjective opinions. Be among the disruptors, not the disrupted.

Learn more


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