Digital Sales & Marketing 2.0
- A win-back and efficiency response to the current market
Many companies now find themselves in a situation where earlier business strategies and plans are no longer relevant.
In this webinar we zoom in on how to adapt your digital sales and marketing to future-proof your business during and after COVID-19.
May 26th, 2020
The basics of growth hacking - for students
- a webinar tailored to students with all you need to know to get started in growth hacking.
Growth hacking is the universal best practice for getting more revenue and more customers in digital channels.
Learning the basics of growth hacking and how to use it will help you ensure efficiency in the digital sales tactics you apply in your work life.
June 2nd, 2020
Growth Hacking 101
- a webinar to ensure effective digital sales in any organisation
Learn how to increase the revenue from digital sales more efficiently by using growth hacking.
A well-tuned growth engine is also your best insurance for a down-turn economy: sales and marketing cannot stop, but the engine must be efficient.
June 9th, 2020
In this book we discuss how that change will affect companies on organisational and structural level, what it means for customer experience, how ways-of-working and culture needs to adapt, and what future technologies need to be considered, amongst other key themes.
The Growth Hacker’s Handbook is written by us for you to get inspired by the things that can be achieved with fast release and test cycles, data-driven digital marketing and agile business development.
It’s a collection of hands-on articles on growth hacking on three levels:
1. How to achieve digital growth
2. Planning and preparing for growth hacking
3. Growth hacking in action
The definitive guide of growth hacking for everyone working with Salesforce.Make the most out of your current or future investment into Salesforce! Topics include:
Start mapping your customers' journey with this easy-to-use template.
By downloading this template you'll get a six-step guided example of one customer journey and an empty template for you to fill in with your business' customer journey.
Use this buyer persona canvas template to map your business'
Personas describe in detail who your key customers are and why they feel the way they do. Buyer personas have a crucial role in the increasingly important discipline of customer journey mapping.
Use the Digital Commerce Canvas as a roadmap for
This canvas helps you to understand all the aspects involved with digital commerce.
Make growth opportunity ideation a continuous part of your business processes and learn to identify new opportunities.
This canvas helps you to go through all key elements that should be addressed when running a growth hacking cycle for a particular market or customer segment.
Map growth ideas with this easy-to-use template!
With this Growth Ideation Canvas, you’ll get a pragmatic framework for conducting systematic growth ideation in your organisation. It is designed for the context of ecommerce and online business development. The canvas covers the entire purchase funnel.
Map out your content funnel with this easy-to-use template.
Inbound content canvas helps you to successfully build both your lead and customer base as well as nurture existing customers towards repeat and higher value purchases, and advocacy.
Organise a private Growth Hacking Crash Course for your team or company and discover the untapped growth potential in digital sales! By implementing growth hacking to your organisation you'll build a powerful growth engine that relies on hard data, constant evaluations and tests instead of subjective opinions. Be among the disruptors, not the disrupted.
The purpose of Mimmit koodaa (women code) is to increase equality and diversity in the technology industry by encouraging women to learn to code.
Columbia Road is a proud partner of the Mimmit koodaa program, contributing to the cause by offering beginner and intermediate level workshops. Take a look at our upcoming sessions.
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