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Digital sales insights
Read our past newsletters
Take a look at the newsletters we've sent, and dive deep into the most interesting topics in digital sales.
Make marketing automation work for you
February 2025
We’re diving into the essentials of marketing automation. From understanding what it really means to selecting the right platform for your business, we’ve got you covered.
5 key digital sales trends for 2025
December 2024
The world of digital commerce continues to evolve rapidly. We have identified five key trends that will reshape how businesses connect with customers and drive growth in the coming year.
The year of customer data
May 2024
Think about all the great trends in digital sales today: personalisation at scale, artificial intelligence, and omnichannel customer journeys. The one thing that makes all of these possible is customer data.
Inspiring and equipping designers
March 2024
See how we have been helping VR's web team with design for over 2 years. We also created a new toolkit that includes 9 essential tools, canvases and reports that help streamline and supercharge your design process.
Step up your ecommerce design
February 2024
We took a look at some of the most visited ecommerces in the Nordics, just to discover that most were missing out on opportunities in three areas: promotions, upselling and loyalty. Those insights are gathered into our newest report: Design takes on ecommerce.
5 key digital sales trends for 2024
December 2023
What will digital commerce look like in 2024? Read our five trend predictions for the world of digital sales.
6 learnings from digital commerce pioneers
November 2023
We gathered some of the leaders in digital commerce to an exclusive event in Helsinki. Here are the six most important learnings from companies like Nordea, Marks & Spencer, Lyko and Marimekko.
How to identify personalisation opportunities
October 2023
We created a Personalisation Opportunity Canvas to help companies find ways to personalise their customers' experiences. Read the canvas' creator, Juuli Kiiskinen's, thoughts on the tool!
The future is personalised
September 2023
Take a look at some of the most insightful pieces our consultants have written on the topic of personalisation, and turn those insights into action today.
A look back at our spring highlights
June 2023
Before sailing off for summer, we want to take a look back at our spring highlights at Columbia Road. From our 7th birthday to inspiring client work, we've had a great start to the year! Read about our spring highlights in this newsletter.
How to prepare for the death of third-party cookies?
May 2023
Access to third-party data will soon be restricted, forcing companies to prepare for the change. We explore how to collect, process and activate first-party data in order to reach the right audiences and keep providing customers with personalised experiences.
Your guide to changing web analytics in 2023
April 2023
Legislative regulations and, consequently, Google Analytics' uncertain position in the market has forced companies to rethink their web analytics set-ups. All while the need for better business insights is only growing. In this newsletter, we share topical insights from the world of analytics.
Everything you need to know about composable commerce
January 2023
We believe that composable commerce to be one of the most interesting developments in digital commerce for the upcoming years. And it's not just about building fancy architecture – it's about selling better. In this newsletter, we gathered the most interesting insights on composable commerce.